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| Greenwashing: eco-friendly green labeling can be misleading |
I think Millennials should always be printed in Green, the brightest shade, the most intense hue and if possible, against a background that also has a semblance of Greenish colors. Why? Just look around you - from anything that can be stacked on a retail shelf, from cars to their fuels, from breads to cookies, and the visual interpretation of anything that is contemporary - Green is the chosen path. By buying supposedly healthier breads, paints that have green footprints, and electrically powered appliances that promise to be highly Earth-friendly, we are swimming in a cesspool of misdirected buyer enthusiasm. Retailers have been rather busy. Quickly branding anything that can be priced higher with a sweet-coated Green story. The script is out for everyone to see but nobody is really reading.
