I have my reasons for the apprehensions. Just look around at the eating-out or packaged food scene. The house is divided between the ultra-expensive that seems like the real deal but is also priced beyond your comfort limit and then you have multiple affordable options that manipulate a lot with smartly chosen words on the packaging. I had blogged about green-washing [Read: We are Ecologically Sensitive Stupid Consumers] consumers earlier and I am sure that this observation is an extension of the same. There is this aura that has been created around fruit ice-creams. They say that real fruit has been used to replace artificial flavors and to substitute a certain part of the sweetness-providing sugar. Put together, this has been projected as the better, safer choice. Now, try to do the mathematics of calories here.
